Business of Betting - Ep 206 James McLoughlin

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hagrinBPR Review Date: 2024-03-17 21:20:05
Rating: 4.00

Notes:
We open with "James posts a lot on LinkedIn" - people who post a ton on LinkedIn ... this one might be a struggle.

6:00 - "Do customers think about price?" When at Betfair, pushed "best price, best price", but that message would only travel to users so far and actually thinks that message is even weaker now.

14:15 - MobileAction / AppTweak - the two app specific tools he uses.

16:30 - Hiring agencies to mimic real users to mimic the journey for organically searching & signing up for an app.

20:30 - One good point about exchange popularity (or lack there of) - the new wave of customers, who aren't price sensitive, are used to products now that exchanges don't even offer. The consumer trends are not favorable for exchanges (which says more about the consumers than it does exchanges).

23:20 - Now starts the political betting markets talk. I just don't care and this podcast seems to get to this topic every podcast.