Business of Betting - Joe Dunnigan ALT Sports

Podcast Release Date:
Podcast Link:
hagrinBPR Review Date: 2024-05-07 19:41:41
Rating: 6.25

Notes:
BetGenius, BetRadar - ALT Sports trying to carve out a niche of alternative sports data feeds. (Is this AD's real ID?) Secured 20 league rights deals in action sports, built team / trading platform, provide odds. Data to do "demand generation".

5:45 - Alternative sports are underrepresented in sports betting. "There was a time when the major sports now were underrepresented in betting to horse racing." (I actually don't know enough of the history of betting to know the details here, can someone ask Roxy?). Joe's approach - let's take these 20 leagues and aggregate them and use them as "customer acquisition tools". "In fact, this data might be a burden to operators because they are lightly sophisticated markets, limited history, not a lot of domain expertise". Thought this was a GREAT point and an honest one (I like this guy). Jason sums it up - "long tail lead generation".

9:00 - Other than surfing, tier 1s - World Surf League, Street League Skateboarding, Supercross, PBR (Pro Bull Riding not Pabst) as examples. Getting more involved into combat sports (bare knuckle), NHRA (National Hot Rod Assoc). These sports when aggregated are very large and this audience is risk tolerant, more youthful, more educated, higher net worth.

12:00 - Jason talks from operator perspective about the growing expenses coming from the data providers. "Why not do your own data aggregation?" It's not a business they wanted to get into. When they approach leagues they ask about the quality of their data, accessibility, data collection methods, etc. Talk about how they are more of a partner with these leagues vs the major sports, goals are aligned with these alternative leagues.

16:35 - NXT Bets. Sort of their affiliate marketing arm that drives users to operators where they have affiliate deals. Built their own trading team doing their own pricing based on the sport's unique features. Deals with DK, FD, just did a deal with Underdog.

18:40 - Jason brings up this industry of pirating data. (I actually don't know what this is defined as, I'm pretty curious.) Guest didn't really answer the question either.