Zero Latency - Ep 27 - Shipper

Podcast Release Date:
Podcast Link:
hagrinBPR Review Date: 2024-03-27 13:38:40
Rating: 7.75

Notes:
Tweet description is a joke. This was really good, only 25 minutes so easily digestible time wise, but absolutely stacked with industry knowledge. I suggest listening to the other pods with him that are longer which are very good. "Bog in."

"Shipper reached out to me say 'Good episode, Trenhaile mostly cooked but I have some quibbles." Lol incredible.

2:00 - SGP talk. "Automated profiling isn't always going to catch that" when referring to SGP plays beating the close and the implied hold. That's true today, SGPs are a relatively new phenomenon, the automated profiling will get better with time let's not act like automated SGP profiling is attempting to solve p vs np.

3:00 - "The thing that probably catches you out is if you're bidding the same angle over and over." Great point and very actionable. I had to learn this the hard way. There was a no-KYC book that eventually started limiting me and eventually outright banned me after 1 single play because I was hitting the same angle over and over.

4:40 - "Pricing accuracy removes friction." Think this is an absolute fantastic short phrase which operators should have ringing in their heads. However, we then follow up this point with a non-trading snafu that created the issue for trading (Tipico cashback) & so he's explaining the problem backwards (trading could theoretically have unlimited investment, but your marketing dept just went all Leeeeeeeroy Jenkins). Even the host realizes this and asks for another example lol. In fairness, he clears it up in the follow up example.

7:30 - "I think both the rec bookmaker and the sharp bookmaker have it wrong." Shocker, Shipper thinks everyone is dumb.

11:30 - PointsBet specific talk. "It's hard when you don't have a specific point of difference, what is your unique point to bring to the app." Absolutely 100% true, you can be 3rd in the rankings as the host mentions, but the Ricky Bobby rules mostly apply when it comes to market share. "Don't build DK/FD but only slightly worse." Terrific point.

12:40 - "I'm sure the Tipico team knows the cashback idea is a bad idea, but how do you attract that retail flow?" "You don't have any one thing to sell." Very good point and well explained, I would have wanted to know more specifically if the cashback idea is the lesser of -EV loss leader evils in terms of *retaining* that retail flow. I'd also would have liked a follow up here on how you reconcile "you might need to have these -EV things to attract retail" and the earlier point of "books should not be spending time trying to stop players in general" (7:20). There's an obvious middle ground (because if not you end up attracting tons of toxic flow and you go bye bye), but would have liked an industry #expret to explain exactly where that middle ground is. Ship makes an interesting point about the "-/+3% rec+ bettor" and there's clearly some middle ground there would love to know where that is for him specifically.

16:55 - "MGM does have the advantage of the properties so slightly worse might be okay." Great point. "But the online only brands do have to differentiate." Another great point.

17:45 - Micro markets and integration. "American sports have clearly defined event data and game states" (he uses the word context). Proposes some idea of "Man vs Machine" stream stuff. This idea probably would be great inside stadiums, how technologically infeasible is this at home? RAS soccer chat will tell you, I have the fastest data feeds and TV sats around where I'm almost a full minute ahead on many tier 1 soccer digital streams for the rest of chat I'm not sure how people would feel betting micro events with super delayed streams due to compliance/safety, encoding, etc. Interesting idea though, streaming delays could always be improved to make this more feasible.